Birthday Cake Bar

May 07, 2017 in Category: What's New

No, dear readers, “Trader Joe’s Birthday Cake Bar” does not refer to a local gathering spot where folks congregate to celebrate the days of their birth. But, while you can’t head on down to the Birthday Cake Bar, you can eat it—and we promise you won’t be disappointed. It’s a masterpiece of confectionary convolution that you never knew you needed. Until now. And since we’re in the “now,” let’s talk about this “wow” of a...

Matcha Green Tea Ice Cream

May 05, 2017 in Category: What's New

Matcha is having a moment. Since its subtle, vegetal sweetness lends itself to desserts, it makes sense that we’re building a small army of matcha-flavored sweets. We’ve already got a seasonal Matcha White Chocolate Bar in our candy aisle. Now, we’re bringing in what might just be the world’s most favorite matcha treat. Introducing...the Crown Prince of Matcha Land*… the Prom Queen of Matcha High*… 

Coffee Syrup

May 04, 2017 in Category: What's New

You’ve had milk. You’ve had coffee. But, have you had coffeemilk? If not, just imagine a frosty glass of 2% in front of you… and imagine someone hands you Trader Joe’s Coffee Syrup. You unscrew the cap that sits atop the narrow neck of the vintage-looking bottle and you begin to pour. The thick, dark-brown syrup flows into the milk—at first invisible—until you grab your spoon and stir. It looks like chocolate milk. It’s not. This is...

Organic Brown Sugar & Cinnamon Frosted Toaster Pastries

May 03, 2017 in Category: What's New

What makes Trader Joe’s Frosted Brown Sugar & Cinnamon Toaster Pastries so good? For one, they’re Organic, just like our other flavors (Organic Frosted Strawberry, Organic Frosted Cherry Pomegranate, and our seasonal Organic Frosted Pumpkin). This one fact makes them different from most other toaster pastries on the market. In addition to leaving out the unwanted “extras” that come with non-organic foods, we’ve also completely left out any artificial flavors, or artificial preservatives—as we do with all our products. For instance...

Organic Grapefruit & Ginger Splash

May 02, 2017 in Category: What's New

When creating Trader Joe’s Organic Grapefruit & Ginger Splash, we toyed with some other potential ingredients to include in the juice that started with the letter “G”: grapes, green tea, goat cheese, guava, garlic… Okay, so that’s not exactly how we developed this product, but we’re confident our choices of grapefruit and ginger have created one impressive drink. This is a pink juice blend with bright flavors to match. Organic, not-from-concentrate grapefruit juice contributes a punch of tartness—while grapefruits produce...

Simpler Wines

April 29, 2017 in Category: What's New

Simpler Wines Italian Sparkling Wines combine the convenience of a can with a delightfully quaffable, Italian vino frizzante (sparkling wine). In Simpler Wines White, notes of juicy honeydew and fresh cut herbs provide sweet sippability, complementing such savory pairings as fresh bread & olives or Parmigiano Reggiano. The elegant, mineral notes and fresh, red fruit flavors of Simpler Wines Rosé are a natural fit for...

Lys Kaffe Light City Roast Coffee

April 28, 2017 in Category: What's New

Inside this can, you’ll find a blend of Kenyan AA, Ethiopian Sidamo and Tanzanian Arabica beans, that are indeed very lightly roasted (Lys Kaffe translates to “light coffee”). This process showcases the natural flavors and brightness of the beans, and allows for a sweet berry finish to shine through with each sip. Unlike a smoky dark roast, the light roasting process yields a pleasantly soft aroma that highlights the distinct characteristics of...

Joe-Joe's Truffles

April 20, 2017 in Category: What's New

When our Product Innovator presented our latest dessert-made-from-another-dessert—Joe-Joe’s Truffles—to our tasting panel, we were drooling before you could say, “That’s so meta.” Our Maryland-based supplier takes actual Chocolate-Vanilla Joe-Joe’s Cookies, crumbles ’em up, then mixes them with more Joe-Joe’s crème (a.k.a. the best part of a Joe-Joe) and plenty of white chocolate. Then, this heavenly mixture gets rolled into...

Just a Handful of Rainbow's End Trail Mix

April 19, 2017 in Category: What's New

Our Handfuls of Rainbow’s End Trail Mix contain the same colorful, tasty mix we’ve carried for years, conveniently portioned into 1.5-ounce bags. Candy-coated milk chocolates are the first ingredient, in a rainbow of colors: blue, green, orange, red, and yellow. Unlike other mixes on the market, the chocolate candy shells are colored with naturally available ingredients (turmeric, spirulina and red radish powder) that are mixed with...