Birthday Cake Bar

May 07, 2017 in Category: What's New

No, dear readers, “Trader Joe’s Birthday Cake Bar” does not refer to a local gathering spot where folks congregate to celebrate the days of their birth. But, while you can’t head on down to the Birthday Cake Bar, you can eat it—and we promise you won’t be disappointed. It’s a masterpiece of confectionary convolution that you never knew you needed. Until now. And since we’re in the “now,” let’s talk about this “wow” of a...

Joe-Joe's Truffles

April 20, 2017 in Category: What's New

When our Product Innovator presented our latest dessert-made-from-another-dessert—Joe-Joe’s Truffles—to our tasting panel, we were drooling before you could say, “That’s so meta.” Our Maryland-based supplier takes actual Chocolate-Vanilla Joe-Joe’s Cookies, crumbles ’em up, then mixes them with more Joe-Joe’s crème (a.k.a. the best part of a Joe-Joe) and plenty of white chocolate. Then, this heavenly mixture gets rolled into...